Blends also feature unique cover art to help users find their playlists more easily.īlend also presents valuable marketing and data-gathering opportunities for artists. After the Blend is created for the first time, this taste match score is demonstrated as a percentage and will be accompanied by text that tells users which song brings them together.

Users who create a Blend (aka their shared playlist) will receive a short presentation known as the “taste match score” that shows how similar or different their listening preferences are compared to their friends. However, Blend allows any Spotify user, including both free users and paid subscribers, to merge their musical tastes, too.

Blend, which allows two people to combine their favorite songs into one shared playlist, uses the same music mixing technology that powers other multi-person playlists like Spotify’s Family Mix and Duo Mix. Spotify‘s latest feature, Blend, is a tool made in playlist heaven. Spotify Blend can help artists better engage fans while also providing valuable insight into their listening habits.

How often does spotify blend update